B2B | Demand Generation | Data Services
Account Based
Marketing
By inverting the sales funnel, account-based marketing objectives are solely qualified leads. At Marathon B2B, we begin by analyzing your list and comparing it to our database to identify organizations that are actively seeking a product or service that matches yours. By collaborating with your existing sales team, we function as an extension of your team. We keep you up to date on all communications by providing you with regular updates throughout our alliance.
HELPS YOU FOCUS ON SPECIFIC ACCOUNTS
Account Based Marketing helps the companies to increase the account relevance. Aligns marketing activity with a strong account strategy. Avail the most effective marketing value. Inspire your potential customers with an engaging and compelling content. Identify the specific contacts within a specific market. Account Based Marketing is a very strategic business marketing that is based on account awareness.
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Identify your target audience to create a successful marketing. In case of dealing, organizations are focused here, not people.
Identifying the target accounts is a collaborative effort between the sales and marketing. It requires data from different areas and that consists of different things like company size, industry, annual revenue, location as well as market influence, expected profit margin and repeat purchase. While business marketing is structured by direct, social, PR channels, the concept of account-based marketing brings all of them together.
It becomes possible to focus on an individual account. With the commoditization of market increasingly, customers see no difference between their competitors and suppliers.